Corporate Design for Yoga Shamanica by Mieke
Client
Yoga Shamanica by Mieke
Task
Development and Implementation of Corporate Design
Action radius
Photography, Flyers, Website
Website
yogashamanica.de
KRAFTJUNGS develops the corporate design for “Yoga Shamanica by Mieke” and executes the debut of the new yoga studio with their usual thoughtfulness and heartfelt dedication in both print and digital formats.
Yoga Shamanica – the Wonderful Fusion of Yoga and Shamanism
Yoga Shamanica was founded in 2022 by Dr. Mieke Lorenz, a Ph.D. lawyer and certified yoga instructor from Gaggenau with over 20 years of yoga practice. In her yoga studio, she intentionally combines various styles of yoga with shamanic rituals and techniques. By harmoniously merging these two ancient spiritual traditions, deeper synergies are created for yoga practitioners: the relaxing effects of the yoga session are amplified, and healing impulses contribute to mental strength and clarity.
Corporate Design for the Fusion of Yoga and Nature Spirituality
In creatively shaping the brand identity of Yoga Shamanica, Mieke Lorenz turned to the branding and communication experts at KRAFTJUNGS. The agency’s task was to develop a corporate design that uniquely reflects the values and beliefs of Yoga Shamanica. The particular challenge was to convey emotionality beyond esotericism and to communicate the “practical” benefits of the union of yoga and nature spirituality as taught by Mieke Lorenz.
A Logo That Captures the Essence
In close collaboration with the client, through mood boards, color experiments, fonts, and tonality, KRAFTJUNGS initially developed a logo that captures the essence of Yoga Shamanica: through its geometric form, it places people at the center and radiates energy. The color scheme underscores the connection to the earth and nature, while the chosen font adds a personal touch to the “by Mieke” part. Yoga Shamanica is not a place for self-optimization but rather self-acceptance, where one finds themselves and the space to transcend their own limits.
A Perfect Presence Across All Channels
To highlight the natural groundedness of Mieke Lorenz and the inviting atmosphere of Yoga Shamanica, KRAFTJUNGS conducted a dedicated photo shoot. The resulting images are showcased on the Yoga Shamanica website and in the flyer, both conceived and executed by the agency, both in terms of design and content.
We extend our gratitude to Mieke Lorenz for the close and trusting collaboration. Namasté and best wishes for the success of Yoga Shamanica!